Saturday, September 29, 2007

Delicious Irony

I just can't help seeing the ironic side of this.

Here I was, quietly blogging away in relative obscurity about bits and pieces that came to mind about wine and slowly realising that this blogging lark is just as intense and time-consuming as people had warned me it would be. So, I gamely wrote about how tough it is to keep it all going.

Then what happens? One of the top wine blogs in the US, and therefore the world, gives me a very encouraging write-up. Tom Wark, over at Fermentation in California knows a thing or two about blogging. Not only does he have one of the most widely read wine blogs and probably consults for wineries about Wine2.0, but he also hosts the American Wine Blog Awards (more on this name in a future post - yes, you knew I wouldn't let it lie, didn't you Tom!?) and regularly interviews some of the top names in this field

[I would like to stress I am not in that category, my mention was much more charitable].

The result, as you would expect, is that I had as much traffic on the blog in the last three days as I had seen for the last 3 months. Not bad, but of course, ooooh little irony, is that I now feel even more pressure to say something interesting and spend time making sure it is well written.

As you can tell, I failed!

Actually, I have a few thoughts already in my drafts folder, but getting them finished and sending them on their way into the world to fend for themselves is still just as difficult.

In order to give you an idea of what I am working on so that you might give me the benefit of the doubt and keep on checking out this site in anticipation, here are some of those topics:

- Buying better wine, and the "Cost per Pop" calculation
- Appellations as Brands
- Is wine simply a commodity?
- "Glass of sherry? No? Thought not!" (but you should)
- Wine & Photography
- The Growth Imperative
- "Why are you in the wine trade, Daddy?" (This was my first topic and I still have not got around to publishing it)

If any of these tickle your fancy, then keep scratching for a little bit longer and I'll get them posted soon.

If there are any wine bloggers out there looking for ideas for their own blogs, please feel free to steal any of the above topics so we might start the discussion (remember this is about the Wine Conversation and building the culture of wine), but please do link back to this blog. If anyone at all wants to post any thoughts on these topics, or anything else, in my comments box below, I would be most indecorously grateful.

p.s. Tom, despite this I don't seem to appear in your blog roll :)

5 comments:

Jill said...

Robert, it took me a long time to get on Tom's blogroll, and I'm pretty sure he doesn't like my site as much as yours! I think it must just be an oversight...congrats, and keep it up!

Robert McIntosh said...

Well, one can but ask, heh?

Andrew said...

looking forwar dto that wine and photography post!

Robert McIntosh said...

thanks Andrew - it was partly your photography that made me think about it. I drafted something way back when we first talked about it, but unfortunately couldn't quite satisfy myself with the result.

I think I (we?) lack a proper vocabulary for wine photography to be able to discuss, create and deliver interesting photos about wine that go beyond well lit bottle shots and atmospheric vineyard shots.

The problem is ... what is the alternative??

Andrew said...

Have you seen http://chateaupetrogasm.com/ ?