I had been talking to their web editor for some months as I knew they were looking at this area, and we had similar views. He invited me to write a short piece about the state of blogging and introducing the concept of blogs to their (probably sceptical) readers.
Hopefully I did the latter, but there wasn't room enough to explore all the sorts of conversations that are going on in the space available. That's what I do more of here.
If you are interested, please take a read and let me know your thoughts on "Why does wine blogging matter?" and pass on the link to others as well.
The wine business has always sought ways to reach out to consumers and communicate the personality and individuality of their wines, and now blogging - whether it be by the winemaker, the consumer with first-hand experience, or the trade professional offering a trusted review, makes this possible.
Lots of fun stuff to discuss at the upcoming European Wine Bloggers Conference
See you there?