Ooh! I'm all a-twitter [updated]

I've finally gathered myself together enough to be able to post a round up of last night's Live Twitter Tasting & marathon food matching adventure.

It was a real experience!

First, I need to thank my key partner-in-crime; Andrew (wine_scribbler). Andrew was the one who had received the Hugel & Fils samples in the first place, and also the one to come up with the ideas for the food matching menu (below). Thanks so much!

So, the story: The second edition of the Twitter Live Tasting took place last night as planned, and as we European participants had to wait until midnight for the tasting we thought we'd do it over dinner and tweet later. So Mex helped me to put together a stellar line-up of social media savvy guests to join the fun. We all wrote our thoughts separately and compared notes later - hard work, but fun.

[click here for more photos - thanks everyone!]

So, to the matches and my thoughts:
1. Hugel Tradition Gentil (aka Les Fleurs d'Alsace) 2006
Match: Scallops pan fried with white wine, ginger, garlic and chilli
The Gentil was a "palate tingling" experience. An interesting complexity of fruit flavours and a crisp finish that partnered very well with the delicate, yet spicy dish. Excellent!

2. Hugel Tradition Pinot Blanc 2006
Match: Red Onion or Asparagus Tarts with baby leaf salad (I bought these, I must admit)
I must admit that this was my least favourite of the wines as I found the nose and the palate rather muted. However, the wine coped incredibly well with the lovely tarts despite the egg, and in fact was all the better for the food match. Not bad but there was better to come, and I think there was a consensus to this effect between all of us.

3. Hugel Tradition Gewürztraminer 2006
Match: Fois Gras Mi Cuit with toast and fig chutney
The foie gras was lovely, and worked well with the Fig chutney. However, the Gewurtztraminer, with its rich, spicy, ginger and wild honey flavours, amplified things further. This wine and match was the star of the night I think. Interesting that the Gewurtz would be selected by those who had never drunk it before as you'd expect it to be one of the most challenging as it is SO different to the Chardonnay, Sauvignon Blanc and Pinot Grigio most UK drinkers are used to. I found this very inspiring and I look forward to sharing more unusual varieties with my friends in future. 5-star excellence!

4. Hugel Riesling Jubilee 2004
Match: Pork Medallions with Mustard Mash, Apples and Cider Reduction
I'm afraid I made everyone wait for this as I had been busy eating and drinking and not preparing, but it turned out OK and I'm grateful for my patient guests. The Riesling divided the table. Those of us who are familiar with Riesling, and the uniqueness of Alsatian Riesling in particular, I think really enjoyed it's "petrol", floral and hints of something rubbery and spicy at the same time. A classic Riesling for me. However, some were not as fond of this, and found some of these aromatics a little off-putting. I can understand that, but I have hopes that over time they'll come around. The wine was very good, but maybe I should have decanted it earlier as Etienne later suggested during the Live Twitter, however it matched the dishes rich reduction and hints of sweetess well.

5. Hugel Gewürztraminer Vendage Tardive 2001
Match: Coconut Maccaroons [supposed to be accompanied with fruit salad]
By this stage the final train home loomed, so we missed the salad and jumped straight into the wine. Gorgeous wild flower honey richness and wonderful cleansing acidity and superb length. This was a great wine.

The LIVE EVENT:

Once the others ran off to their train and get home in time to participate (what stamina!), Andrew and I logged in to join the simultaneous tasting across the world. I know I chatted with people across the US, Spain, South America (?) and even China (hi there StrongTiger).

We did attempt a live video chat too with Yahoo Live! which was an absolute disaster, although amusing at times as we attempted to communicate without audio using signs and whiteboards. I'll never do THAT again. Apologies to all those who were forced to listen to me alone as it seems I was the only one with working audio.

Lots of comments, feedback, differing views on wines and questions for Etienne which I think he handled pretty well considering the time delays and the occasional Twitter Fail Whale.

I will attempt to post some of the conversation here in a few days - I'm working with some friends on a solution.

A bit of chaotic fun and hopefully a bit of encouragement for readers out there to try some Alsatian wines with a variety of foods.

SOME THOUGHTS:
Twitter was a very important ingredient in this event, but not, I guess, in the way we might have expected.

Everyone wanted to experience this sort of event using Twitter, and this alone brought people on board who might not be as interested in wine alone. It also meant we could let people know about it, reach out to get more participants, build some excitement and coordinate our events. But the actual tasting on Twitter is a little too chaotic and complicated by refresh delays and limited space.

I wonder whether in future we need a separate platform alongside Twitter to conduct the Q&A section of the tasting, using Twitter to reach out to a broader audience?

Other, more personal 'learnings':
1. I need to plan the food more in advance so I can join in the conversations and not keep running away
2. We need to organise a separate UK/European edition at a more convenient time so more of our followers who cannot taste the wines themselves can follow the event
3. Mex knows EVERYONE! If in doubt, ask her for advice
4. Get more Moo cards! They are such a conversation topic of nothing else

Thank you ever so much to:
Andrew [Review 1], [Review 2]
Mex
Niamh [Review]
Lea [Review]
Kai [Review]
Annie [Review]
Sandrine [Review]
Jeremy [Review]
Lolly [Review]
James [Review]

And of course, a BIG thank you to Bin Ends Wine and Hugel & Fils for putting this event on.

See you all again soon I hope

Update 24/08/2008: I've added links above so you can read lots of other reaction from those present as well. Thanks everyone

A very social media

It seems I am spending more of my time socialising than writing about social media at the moment.

Last week I was off to Windsor to meet Joe Roberts and Andrew Barrow, then on Friday I met up with the "Lewisham Bloggers" (a local grouping of bloggers on a whole range of topics, living in this part of London), and last night it was the London Bloggers.

Wow! What a night for someone who spends so much of their day involved in social media sites like me ("My name is Robert, and I'm a SocialMediaChat-a-Holic")

One of the great things about blogging, as I have mentioned before, is that you meet all sorts of different people around the world who share your interests and passions. But one of the other aspects is that, as bloggers, we are in the business of building communities, and we are therefore, it seems to me, interested in all sorts of other communities as well.

Last night I had great conversations about wine (amongst other things), but none of them with other wine bloggers. There was the digital marketing consultant, the Food & Drink Editor, the Digital PR strategist, the Underground blogger (I was particularly excited to meet Annie Mole, I must admit), the Digital Brand & Marketing Commentator, and many more.

One of the things I learned is that if you want to be taken seriously in these circles there is one "must-have" item.

Not a 3G iPhone.

It is a Moo Card.

I started picking up a few of these last night, and by the third or fourth, I felt like apologising for only having my "boring, traditional" cards to give in return. So my Moo cards are on order right now!

It was interesting to meet all sorts of people, and all levels of bloggers - from the A-listers to those starting out, and generally just have fun without having to explain (again) why I spend so much time on these sites.

A particularly big thank you to Stella Artois for sponsoring the evening, not only with some drinks for everyone, but also offering a prize in their airship.

Oh, I should mention THAT I WON A TRIP IN THE AIRSHIP!!!!!


I'll be posting photos here after the trip, currently scheduled for this Friday.

[I wish I had an airship to use for promotions!]

Thanks to everyone for the evening, and I'll update this post with links to other round-ups as I come across them.

Some other round-ups:
London Underground Blog
Social PRobiotic