No, this is not about educated women suddenly taking an interest in golf and a certain Scottish exponent, but rather a Mr Monty Waldin - wine writer and organic (and biodynamic) cheerleader.
Channel 4 Sales (presumably their sponsorship and ad sales arm) says:
ABC1 Women [presumably this is the target audience]
"Top wine critic and author Monty Waldin has decided to put his money where his mouth is and pack it all in to make wine bio-dynamically in rural south west France. He has just over a year to achieve his dream to turn a few hectares into top selling organic wine. Once ensconced, his only company will be a donkey, visiting friends from the UK, incredulous local peasantry and occasionally, Monty's high maintenance girlfriend, Silvana who jets in from Italy."
Other than the gratuitous insertion of the term "high maintenance" (is that really necessary?) this sounds interesting. It does raise a few questions ... like who did all the hard work to actually grow the vines in the first place as you cannot simply say "Oh, I think I'll make this wine biodynamically this year".
Also, if he only has a few hectares, what does "top selling" mean? He sells more than a few bottles to his mates? Wouldn't the continued presence of C4 cameras & crew rather help that, irrespective of the quality of the wine?
Anyway, this is one I shall be on the look out for. It will be interesting to see how well they can explain the concept of biodynamic wine to the general public considering how little understood it is even by wine enthusiasts. It will hopefully make France a more attractive wine buying destination for people as well.
I have met Monty in passing and I know he will have the right sort of charm for such a series (and I think those ABC1 women will agree), so I expect this will be a fun addition to the Wine Conversation.
Thanks to Decanter for alerting me to this programme