Well, that's a headline guaranteed to bring in the masses!
In fact it is just a tease. I'm working on an article on this topic as part of the UNconference over at the European Wine Bloggers Conference.
I have a few ideas of HOW it could happen, but I wondered if anyone had any ideas of IF this has happened?
If anyone has any concrete examples of promotions going on out there (past, present or future), I'd love to hear about them as I hope the article will act as a major discussion point for a good while.
If anyone has a blog out there who has made money, or a service they want them to know about, get in touch.
I recently came across this example from Berocca which I thought was pretty cool, even if it doesn't pay the rent, and of course there are networks like FoodBuzz and VinoClic.
But are any wine brands, of food brands, spending their marketing budgets and arranging media placement on wine blogs?
Please let me know in the comments or by email: firstname.lastname@example.org
(oh, and I'm trying to keep this a Stormhoek-free discussion - we've all read about that one already)