Social Drunking

My last post despaired against law-makers for their approach to problem drinking.

I called upon them to think bigger thoughts and help shape a new common goal that might divert attention from day to day angst leading to binge drinking (oh, and help to save the planet in the process).

A couple of things have occurred to me since that post.

1. It will never happen. Such a movement will have to come from 'me'/'us', not 'them'. [thanks to my lovely wife for reminding me of my previous thoughts about this topic. In my 'red mist' I got rather carried away with utopian dreams]

2. I've fallen, once again, into the trap of thinking others are "like me" - "I thinking" in Mark Earls' excellent Herd Thinking work

I assume that others could/should think like me about alcohol (or anything) simply because I hold it to be true. But they don't. However much I try and explain the error of their ways.

Are we the same? After all, I drink alcohol. Binge drinking kids and young adults drink alcohol.

No, the actual similarity is that we drink to socialise.

I drink to learn and explore, in the main. I like to share that knowledge gained with others who like wine in particular (I posted on this some months ago)

Those that are the target for this sort of legislation drink to socialise too, but alcohol, drinking to the point of drunkenness, is the objective of socialising, not as a subject to be explored. I have now seen this called "Social Drunking" - a great term for a sad state of affairs.

I found this presentation, courtesy of my friend Andrew (who knows a fair amount about this subject and helps to bring solid research to this debate, not just my ramblings), to be very enlightening. It is worth reading through it just to see how these 18-25 year-olds think about alcohol.

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It would probably be unfair of me to point out that wine plays no part in their drinking (except for the one woman who mentions it in relation to 'sensible' drinking at home). All of those involved in alcohol have a shared responsibility to do something about this problem, but it could be that there is something about wine, or how it is perceived, that differentiates it and that could help us improve drinking habits.

I would point out, however, that price of alcohol, or availability from off licences did not figure at all.

I still think that learning about CONSEQUENCES, whether for our planet, through our wasteful consumption, or short-termist commercial thinking impacting on the sustainability of jobs and culture, would also have an effect on people's attitudes to alcohol.

Certainly, one consequence of my own drinking is that I feel a responsibility to do something, however small, to try and encourage a sensible approach to alcohol - by young drinkers and legislators alike.

You never know!

Scotland and Binge Drinking

Although I consider myself to be "Scottish", I am really part of a substantial diaspora of Scots who feel quite passionately linked to the country whilst not having lived there much during our lives.

In my case, it was a visit to my family at least once a year for about 12 years, plus 4 years at University. I cannot therefore really comment on the day to day issues of alcohol abuse in the country, but I am quite aware that Scotland has major health issues associated with alcohol and drugs. Despite this, I think it is still important to speak up against decisions being taken that simply will not have any effect except to frustrate and inconvenience the vast law-abiding majority of drinkers.

You may already have heard that today the Scottish Parliament will be discussing the possibility of raising the age at which you can buy alcohol in the shops to 21 from the current age of 18. This will not apply in pubs and restaurants, only off licences.

To read more, click here for the Radio 4 Coverage (probably only available for 7 days from 16/06/2008) or here for the article.

I have already read a reasoned response from The Tasting Note which I encourage you to read as it prompted the following thoughts.

I agree with almost everything Peter says*. Why is it that politicians cannot think straight about alcohol? I posted something along these lines some time ago and it obviously needs updated. I have also mentioned my thoughts on binge drinking and taxation.

Education is key to this, such as the potentially useful developments at the Responsible Drinkers Alliance, but so is something else.

I find myself, maybe as I grow older (!), wishing that our country (Scotland or UK, whatever you identify with) had a shared purpose.

It occurred to me recently, listening to Bill Bailey on Desert Island Disks (see, told you I was getting old & fuddy-duddy) that in his past, as with many of the more creative personalities I happen to like that have appeared on this show, he was very much into punk music - it was liberating. It was an ACTIVE rebellion.

Now, the watchword is ... Whatever!

We have never been so ****** PASSIVE. And instead what do we do? We go out and get blind drunk, then vent frustrations, anger, anxiety and energy on each other.

Our politicians, of any political persuasion, need to find ways to engage all of us in something positive, not to fiddle around the edges with confusing 'initiatives' attacking the symptoms rather than the causes of this behaviour.

Education can start the discussion and even foster the conversation, but what alternatives are we offering people, whether they are children, young adults, or even disillusioned adults?

I realise this may not be the forum for this sort of topic as we are straying deep into the territory of political blogs, but I think it is part of the discussion.

If I was to suggest a possible path to follow, it would be to take the green agenda and REALLY go for it. We could make Scotland, or the UK, a real leader in this area and get everyone involved in recycling, living in a sustainable way and thinking of the implications of our actions.

There is no direct link with reducing binge drinking, but if we were engaging people, especially young people, and giving them opportunities to get involved in something they believed was meaningful, then I am certain it would be addressed.

The combined benefits to the planet and our society would be great, and we would have a tough, but useful, goal to share - and this could translate to all walks of life, including wine.

I sincerely hope that the Scottish Parliament will see that raising the legal age for buying alcohol is not the answer any more than simply increasing the price of alcohol through taxation or demonising the product itself.

For goodness sake, can we not have an adult conversation about this?

See also: CARDAS - Campaign Against Raising the Drinking Age in Scotland

* It is just a side issue, but one thing I am not sure about is the idea of limiting what individuals can buy. You'd easily get around it by buying from two shops and all it does (again) is annoy respectable drinkers wanting to buy alcohol. I do, however, think it would be a good idea to encourage ALL of those who buy alcohol to prove their age. Think 21, or 25 or whatever is fine, but it just makes everyone less uncomfortable and does make it easier to go after irresponsible retailers if necessary.

Are you Drinking or Thinking?

I have read a number of posts recently concerning the link between the enjoyment of wine & "thinking", for example here and here.

I believe that really enjoying wine does require the consumer to exercise not only their senses, but also their imagination, and so has to involve "thinking" to some extent.

Unfortunately, most people already have "too much on their mind" and therefore filter out what they see as "unnecessary" or complex information.

Philosophers and Social Psychologists can debate the finer points of this and either disagree or provide more details, but, stated simply, I believe that the average person's ability to consciously understand and process information is limited, and for simplicity's sake, let's call this process their "mind".

Two people quoting point scores at each other is not a conversation, it is a game of Top Trumps

This is important for the wine business because if it is true, getting busy consumers to think about your wine or brand means competing not only with what is already "on their mind", but with every other product, brand and person trying to get in on the action too. This concept is called "Share of Mind" or "Mindshare".

But who cares?

Well, there are many related issues that this touches upon.

1. A recent study in the US by Constellation, apparently showed that a large number of US wine consumers were "overwhelmed" by the choice of brands available. In theory, if you convert them to consumers of your 'easy solution', then you've got a hit wine brand. Unfortunately, it isn't as easy as saying "here is a new wine to make your life easier", you have to get their attention before they'll hear the message. To get a share of mind from this audience, you have to fight VERY hard, and that means a lot of money in advertising. More on this topic soon, but it is also worth reading Dr. Debs' view first.

2. Why are point scores for wine reviews so popular? Well, a score summarises all those tiresome descriptions, positive feelings, negative complications, and vinous complexities into a neat comparison tool.

"87 is greater than 86, so that wine is better!"

Points help to avoid any need to research, compare and analyse, and summarise it all into something that allows for simple calculations. Why fight for a share of mind when you can supply them with a easy reference tool? Unfortunately, it does nothing for the Wine Conversation. Two people quoting point scores to each other is not a conversation, it is a game of Top Trumps.

I'm not really saying that scoring itself is a bad idea. When well used, points can play a positive role as additional bits of information, but generally speaking they are taken out of context and misused - somewhat like the 'dark side of the force'.

3. There are many discussions about wine culture around the world. Does the UK have a wine culture or just a drinking culture? Does the US have a wine culture? What is the European wine culture today? I'd suggest that the difference between a drinking culture and a wine (or beer) culture, is whether there is a conscious involvement in the choice of consumption.

The person who rolls up to the bar and orders "a lager", or " glass of house wine" (or even arguably those used to ordering well established "brands" like Pinot Grigio) are in the former. The choice figures only in their mind as an alternative path to inebriation and no more. However, even a cursory glance at a wine list, and a choice of a variety or region they have some association with, forms part of a wine culture, however shallow.

I could go on, but most of these points deserve a post in their own right.

Much of this was kicked off by the posts I mentioned above. For some of us, even "comfort wines" are wines that evoke feelings, memories or our imagination.

And this brings me to my final thought. The more we bother to THINK about wine, its history, its agricultural roots and its role in our culture, the less we are likely to abuse it as a mere alcoholic drink. If this helps to reduce the harm to individuals and society stuck in a drinking culture, then we are doing our job well.

Magic numbers: 14, 21, 35, 50, 60? [updated]

No, these are not my lottery numbers, but the sorts of numbers that appear regularly in any column about wine consumption at the moment.

In summary:
14: the weekly maximum recommended alcohol intake for women
21: the weekly maximum recommended alcohol intake for men
35: 15-35 units a week being the "hazardous" level for women doing them "long-term harm"
50: 22-50 units a week being the "hazardous" level for men doing them "long-term harm"
60: "Trebles all round"

I am not aware if other countries have similar measures, so let me deal with the UK situation for now and if it applies wherever you are, then maybe you can modify the numbers accordingly**

I have never understood where these numbers came from, and how exactly they link to scales of harm. For example, some questions that come to mind would be:

* How much worse are 22 units than 21?
* What about those who have 21 units in one go, versus those who have them evenly over the week?
* How long do you need to be staying above 21 to damage yourself?
* Can you average it out over a couple of years? How about over a lifetime (I could cash in on a relatively late start to my drinking career)?

Rather than focus on the amount of alcohol taken in "on average", and thus picking a number relatively at random, wouldn't it be better if we were encouraged to monitor our health better? A dodgy (but not yet irreversibly bad) liver test result would be a lot more motivating than simply sitting down and counting alcohol units to realise you were above the recommended level.

The recent announcement by the UK government that they would finally turn the NHS into an organisation that supported prevention of disease, rather than trying to cure those who are already sick, could be good news. Wouldn't it be better to go to the doctor, feeling healthy and discover that you have been a little too liberal with your pouring and that cutting back for the next couple of months or years will get you back on track, than to know nothing until you liver packs in and you join the transplant queue?

My worry about this is that the UK government in particular is likely to use this as a stick to beat society, setting up league tables and legislating on ways to force people to comply rather than educating and supporting individuals' choices. I can see how it would turn us all into guilty teenagers, worried about whether 'they' found out we'd been sampling from the spirits cabinet.

Whilst I totally agree that alcohol abuse is a major problem, I'm not sure that we have yet found a way of having a sensible discussion about it.

Is anyone aware of a country that has managed to have such a discussion? And anyone know where the numbers above come from?

[UPDATE]
Here are some additional links on the subject matter as suggested by Peter in the comments. I'll add more as I come across them:

Drinks Limits 'Useless' - The Times 20 October 2007
Unit of Alcohol - Wikipedia
Estimating alcohol consumption from survey data (UK) - this is an official PDF from the UK National Statistics office


** It is ALWAYS worth reminding people how to calculate these units as any rule of thumb is likely to be misleading - and a serious underestimation.