wineconversation.com is moving home

Farewell Blogger! Hello Blogging!

Dear Blogger Platform

You've been a friend over the last 2 years or more, and were instrumental in getting me blogging in the first place, but I'm afraid to say we've grown apart and our relationship is no longer the same. I'm moving out!

I'm very excited to let you know, if you've stuck with me over the last few weeks of relative silence, that I have moved home and put up a new blog on my own domain wineconversation.com

If you have been kind enough to add a link to my site from your blog, PLEASE update the link to the new address (http://www.wineconversation.com). I have an exciting plan for how to reciprocate on my new wine links page.

I still intend to blog about wine marketing, wine culture and other fun wine related thoughts, but the flexibility of the new site will allow me to organise the content better and add a few more fun features over the next few weeks and months (and maybe even years!).

This original blogspot site will continue to exist as Blogger does not allow me to easily redirect my traffic to the new site (shame on them!). I will leave all the content live and I'm including this message as the final post so that if you have made your way here you can easily find the new site.

On the other hand, if you are a new visitor who has happened across this archive, you can read more about me, Robert McIntosh, and share thoughts on wine on the new site. You should also contact me through the new site as it will be the most up-to-date.

I cannot sign off without a big thank you to Ryan at Catavino Marketing (who do Internet marketing for Bodegas but are equally experts in blogs for people like me) for his blog design expertise - thanks for the hard work and support in creating the new site!

Come on over to The Wine Conversation and join in the new wine conversation.

Wine Biz Radio

Oooh! I'm a radio star!

Well, in truth I was allowed to babble on well beyond my due 15 minutes of fame on Wine Biz Radio - a great radio show emanating from California

For anyone involved in the wine blogging community, Wine Biz Radio, and its hosts Randy & Kaz, will already be well known.

This is Randy in the photo - a perfect face for radio, wouldn't you say? :)

For everyone else, this is a two-guy radio show that airs every week on live radio around California where Kaz (winemaker, sound effects maestro and all-round entertainer) and Randy (resident geek [sorry Randy!], lion tamer [sorry Kaz!] and winemaking student) look at stories of interest to wine folk.

Mostly this is US & California specific, but as Randy in particular is linked in to all the online communities on twitter, Open Wine Consortium, Wine Blogging Wednesday, and more, then it touches on wider issues as well (Kaz gets dragged kicking and screaming into these too from time to time).

This week, in an (unusually) pre-recorded show, I called in and got a chance to share my thoughts on UK wine drinking, Dinastia Vivanco, Garnacha, the European Wine Bloggers' Conference and even babies and growing up in Italy. Yes, pretty random!

If you get a chance (and have a little time spare - you can always forward to my eventual arrival at around 25 minutes in), check it out!

Wine Biz Radio - A new Paradigm

Thanks Randy & Kaz

Rosé? Why compromise?

I am back online (well I never left totally, this is an online addiction after all, but it has been hard to concentrate on projects).

I've got a few irons in the fire, but I thought I would make a quick comment on an interesting headline I read yesterday:

Rosé passes white wine as France's favourite from The Telegraph

Wow! That is a LOT of rosé wine. I have not seen the underlying data to prove to myself that the French really are buying more rosé wine than white (this is the land of wonderful Chardonnay from Burgundy, Sauvignon Blanc & Chenin Blanc from the Loire and all sorts of wonderful and exotic Rousanne, Marsanne, Viognier and more from the Rhone).

Surely these are not being displaced by rosé?

Well, of course, there is the issue is of price & availability. The white wines I mention are the ones all wine lovers know, but how often do we drink them? We can all list them as "great wines", but in practice we drink more lowly wines on a daily basis, and the French are no different. So instead, we look for interesting, new and 'trendy' wines, and the rosé trend is spreading around the world.

Even so, that is a lot of pink wine. In the UK, the last figures I saw had rosé sales still below 10% of all wine sales, so even with a big increase since then, they'd struggle to compete with white wine.

Another interesting comparison would be to see what types of rosé wines they are drinking. The much touted growth in UK sales are heavily biased towards the fruitier "blush" wines from California (White Zinfandel and White Grenache) whilst I imagine that even the 'new' young consumers in France, those who are ditching their parents' conventions, would still blush to be seen drinking these wines.

But I must admit that the comment that really annoyed me, of all of this, was Evan Davis on the Today programme (where I first heard the news). He said:

"Sometimes, when you can't decide between red & white, rosé seems the perfect compromise"

Compromise? What a shame to dismiss wines like that. Unfortunately, this is from one of the most educated men in the country working on one of the most influential programmes. OK, so it was a throw-away comment, but it shows that the Wine Conversation still has a long way to go to displace entrenched views.

Comedy, Love and Wine

If I may step down from my soapbox for a moment (I can hear your sighs of relief), I came across an interesting marketing concept only very recently.

[I tried to post about this yesterday, but their site was down, a technological hiccup that happens even to the largest companies as well as us little bloggers]

How to get younger people to learn about wine? One way is to combine it with theatre and comedy. I wish I had been able to do this when I was first learning about wine.

Hardy's (they of the mega-corporation) have launched a campaign called One Love Since 1853. Part of the campaign is a series of events around the UK being run by Chris Scott of ThirtyFifty (an innovative wine retailer/educator in his own right) which they are calling "sip-along theatrical productions".

The brief says:

Hardys, known for its straight talking, no nonsense approach to wine, has teamed up with ThirtyFifty to devise a world first in ‘educational entertainment’ - a series of interactive comedy shows to teach people everything they need to know about wine in just 30 minutes!

One of the jokes is that it takes 2 hours (according to the site) to learn "everything they need to know .. in 30 minutes", so I hope the other hour and a half is spent putting that knowledge into practice!

It is too late in the day to join in as the audience had to request tickets in advance, but one show is happening tonight (19 June 2008) in Manchester and there is a final event in Bristol (26th of June).

There could be tickets left, you never know, so head over to their sites and find out, or if you did attend one of the shows, please let us know how it was and what you learned.

[Update: Click here to read Eating Leeds' review of this event]

Social Drunking

My last post despaired against law-makers for their approach to problem drinking.

I called upon them to think bigger thoughts and help shape a new common goal that might divert attention from day to day angst leading to binge drinking (oh, and help to save the planet in the process).

A couple of things have occurred to me since that post.

1. It will never happen. Such a movement will have to come from 'me'/'us', not 'them'. [thanks to my lovely wife for reminding me of my previous thoughts about this topic. In my 'red mist' I got rather carried away with utopian dreams]

2. I've fallen, once again, into the trap of thinking others are "like me" - "I thinking" in Mark Earls' excellent Herd Thinking work

I assume that others could/should think like me about alcohol (or anything) simply because I hold it to be true. But they don't. However much I try and explain the error of their ways.

Are we the same? After all, I drink alcohol. Binge drinking kids and young adults drink alcohol.

No, the actual similarity is that we drink to socialise.

I drink to learn and explore, in the main. I like to share that knowledge gained with others who like wine in particular (I posted on this some months ago)

Those that are the target for this sort of legislation drink to socialise too, but alcohol, drinking to the point of drunkenness, is the objective of socialising, not as a subject to be explored. I have now seen this called "Social Drunking" - a great term for a sad state of affairs.

I found this presentation, courtesy of my friend Andrew (who knows a fair amount about this subject and helps to bring solid research to this debate, not just my ramblings), to be very enlightening. It is worth reading through it just to see how these 18-25 year-olds think about alcohol.

| View | Upload your own

It would probably be unfair of me to point out that wine plays no part in their drinking (except for the one woman who mentions it in relation to 'sensible' drinking at home). All of those involved in alcohol have a shared responsibility to do something about this problem, but it could be that there is something about wine, or how it is perceived, that differentiates it and that could help us improve drinking habits.

I would point out, however, that price of alcohol, or availability from off licences did not figure at all.

I still think that learning about CONSEQUENCES, whether for our planet, through our wasteful consumption, or short-termist commercial thinking impacting on the sustainability of jobs and culture, would also have an effect on people's attitudes to alcohol.

Certainly, one consequence of my own drinking is that I feel a responsibility to do something, however small, to try and encourage a sensible approach to alcohol - by young drinkers and legislators alike.

You never know!

Scotland and Binge Drinking

Although I consider myself to be "Scottish", I am really part of a substantial diaspora of Scots who feel quite passionately linked to the country whilst not having lived there much during our lives.

In my case, it was a visit to my family at least once a year for about 12 years, plus 4 years at University. I cannot therefore really comment on the day to day issues of alcohol abuse in the country, but I am quite aware that Scotland has major health issues associated with alcohol and drugs. Despite this, I think it is still important to speak up against decisions being taken that simply will not have any effect except to frustrate and inconvenience the vast law-abiding majority of drinkers.

You may already have heard that today the Scottish Parliament will be discussing the possibility of raising the age at which you can buy alcohol in the shops to 21 from the current age of 18. This will not apply in pubs and restaurants, only off licences.

To read more, click here for the Radio 4 Coverage (probably only available for 7 days from 16/06/2008) or here for the article.

I have already read a reasoned response from The Tasting Note which I encourage you to read as it prompted the following thoughts.

I agree with almost everything Peter says*. Why is it that politicians cannot think straight about alcohol? I posted something along these lines some time ago and it obviously needs updated. I have also mentioned my thoughts on binge drinking and taxation.

Education is key to this, such as the potentially useful developments at the Responsible Drinkers Alliance, but so is something else.

I find myself, maybe as I grow older (!), wishing that our country (Scotland or UK, whatever you identify with) had a shared purpose.

It occurred to me recently, listening to Bill Bailey on Desert Island Disks (see, told you I was getting old & fuddy-duddy) that in his past, as with many of the more creative personalities I happen to like that have appeared on this show, he was very much into punk music - it was liberating. It was an ACTIVE rebellion.

Now, the watchword is ... Whatever!

We have never been so ****** PASSIVE. And instead what do we do? We go out and get blind drunk, then vent frustrations, anger, anxiety and energy on each other.

Our politicians, of any political persuasion, need to find ways to engage all of us in something positive, not to fiddle around the edges with confusing 'initiatives' attacking the symptoms rather than the causes of this behaviour.

Education can start the discussion and even foster the conversation, but what alternatives are we offering people, whether they are children, young adults, or even disillusioned adults?

I realise this may not be the forum for this sort of topic as we are straying deep into the territory of political blogs, but I think it is part of the discussion.

If I was to suggest a possible path to follow, it would be to take the green agenda and REALLY go for it. We could make Scotland, or the UK, a real leader in this area and get everyone involved in recycling, living in a sustainable way and thinking of the implications of our actions.

There is no direct link with reducing binge drinking, but if we were engaging people, especially young people, and giving them opportunities to get involved in something they believed was meaningful, then I am certain it would be addressed.

The combined benefits to the planet and our society would be great, and we would have a tough, but useful, goal to share - and this could translate to all walks of life, including wine.

I sincerely hope that the Scottish Parliament will see that raising the legal age for buying alcohol is not the answer any more than simply increasing the price of alcohol through taxation or demonising the product itself.

For goodness sake, can we not have an adult conversation about this?

See also: CARDAS - Campaign Against Raising the Drinking Age in Scotland

* It is just a side issue, but one thing I am not sure about is the idea of limiting what individuals can buy. You'd easily get around it by buying from two shops and all it does (again) is annoy respectable drinkers wanting to buy alcohol. I do, however, think it would be a good idea to encourage ALL of those who buy alcohol to prove their age. Think 21, or 25 or whatever is fine, but it just makes everyone less uncomfortable and does make it easier to go after irresponsible retailers if necessary.

Its Vintage, Darling!

How do you know when the Wine Conversation has started in earnest and joined the mainstream? Some tests of mine would be (in no particular order):

• Wine is the main object in a reality TV show (check! Oz & James took care of that)
  
• Wine is the key plot driver in a big movie (check! Sideways & A Good Year, plus Mondovino etc.)
  
• Wine becomes the subject of a daytime TV Quiz Show
• Wine gets mentioned on The Archers (I happened to hear them mention facebook some months back - I knew then it had "arrived")
• Two 'blokes' in a pub 'come to blows' over a wine
• You can discuss the wine you drank last night with your barber, and he gives you new suggestions
• Wine becomes the focus of a pulp fiction novel (check!)
  

I was in the checkout queue in the supermarket the other day and as I waited I was entertained by the image of an attractive woman carrying a champagne bottle. Nothing particularly unusual about that except that it was the cover of one of those mass market novels, and it was called "Vintage".

I decided to explore further and read the back cover.

"Three women who dare to make it in a man's world. One sparkling prize."I was intrigued.

"Competing to produce the world's best sparkling wine, the three women are swept into a world of feuds, back-stabbing, sabotage and seduction. Have they got what it takes to survive?"

Ooh! They joined the wine trade. How exciting! (only joking ... no seduction around here that I know about).

Quite apart from the correct use of the term sparkling wine, I was quite taken aback that wine should be quite such a central theme of such a book. I guess I should really have bought the book to learn more, but I couldn't bring myself to put it in the basket. However, if you are intrigued, you can check out the site here and even buy it on Amazon for £1.99.

How much more "popular" can you get?

Beyond the call of duty

I just have to point you to the kind of post you never expect to see, but exemplifies the future of retailing, one built on relationships and service and not on the "fast-buck" concept.

Price check: 2005 Caronne-Ste-Gemme Haut Medoc

Can you recall seeing anything like this before? I have had such conversations, but only face to face in the old fashioned local stores that know I'll be back again and again. These are a dying breed in the 'real' world.

The difference here is that this post is up for ALL to see, not just for 'best' customers. It shows how committed Jill at domaine547 really is to her customers, current and potential.

Thank you Jill, and I hope you get the success you deserve.

Can you point me to anyone else who has done this?

Multiple Personality Issues

I'll announce the details about the actual project in due course, but I am starting a new blog elsewhere so that I can cover some of the topics that I expressly forbade myself from covering on this blog.

My intention here was always just to "talk wine", not drink it, sell it or even make money from it. There were few places to get some of these thoughts and I believed that I could have some fun putting my own point of view out there to see what happened.

I never expected it to get all that far, and really it was as much an experiment that would allow me to join the "blogging conversation" as much as it was my contribution to the "wine conversation".

Now, I feel well and truly captivate by blogging. It makes a major difference to my life, where I make plans according to the time available for blog reading and posting. It opens doors to conversations with wine professionals in the UK and around the world. It even gives me excuses to plan exciting events.

I have always had more than one blog, having started a local interest blog right at the beginning of the adventure (now largely untouched), and also contributing to several others.

However, I will now have two personal wine blogs, both of which are important to me. The question is whether I will have to develop a full blown multiple personality trait to allow me to separate one from the other, or whether one will eventually win out over the other?

I will have to wait and see. I hope both turn out to have a role to play, however small. I trust you will forgive me if I split my attention between the two, and also stick with me while I find my feet blogging "over there" about things I have tried hard not to cover here in the time (almost 2 years) that this blog has been going.

More details soon.

Refreshing the idea gene pool

Any group can become insular and cliquey without outside ideas and influences.

I have seen it in all sorts of parts of my life, particularly in small businesses growing rapidly. At first the "entrepreneurs" just get on with the many tasks in hand, ploughing their own furrow. Eventually there is a social bond between the founders that keeps the business really successful, ... but it also difficult for newcomers to join the inner circle.

It isn't planned that way, but those who have been involved from the start have a shared history, language and experience (and in-jokes) that newcomers don't 'get', and so feel/are excluded.

With all the 'cooperation' activity going on, is it possible that wine blogging is heading the same way at the moment?

I really don't think so, but it is easy to fall into the trap of talking too much to each other and not to the average wine consumer/reader out there. It is certainly a charge levelled at us by some in the traditional Press, so we must address this in some way.

One problem is that it is in the nature of wine bloggers in particular to be cooperative, after all we are not competing for business, we are actually, really and willingly working together to "float all boats". Our readers can easily subscribe to a number of blogs as they only need to read one article per visit and then move away to the others, following links or some other RSS feeds.

We must remember that bloggers are as much consumers of information as producers. Most importantly, we don't need to keep readers trapped and clicking all around the place like certain sites.

Wine/Web 2.0 is supposed to be about interaction, two-way communication and conversations between publishers and readers, but, to coin a phrase, not all readers are created equal.

Bloggers read and link to each other a lot. It means we are very familiar with the personalities on these other blogs and also with the software, the etiquette and the writer's need for interaction, so it is actually bloggers that are the most frequent commenters on other blogs.

Once you add in social networking on facebook, Open Wine Consortium, Twitter, etc. we end up spending a great deal of time talking to each other. We even have shared activities such as Wine Blog Awards, Wine Blogging Wednesday and, dare I say it, Wine Conferences (and even wine blogging lampoons)

In themselves these are not bad things as there are lots of benefits to us cooperating and sharing best practice, technical and moral support and also growing the awareness of blogging. But wine bloggers need to ensure that the key audience, the blog reading consumer looking for information on what wines to buy, why and where, does not feel excluded.

Ryan at Catavino (see, I did it again!) recently pointed out that even well educated, well informed readers are uneasy and uncomfortable joining the conversation. We need to ask ourselves why?!

This blog is a major offender, but then my subject is to blog about things like blogging in wine after all rather than provide information on specific wines. I'd guess that the vast majority of my regular readers are bloggers themselves. I'd be glad to be proven wrong - if so, leave me a comment and let me know what brings you here.

So I have a suggestion and a request:

Bloggers, we must do more to incorporate comments into our posts. Many blog templates (including this one) relegate comments to secondary pages making a conversation very hard. Can anyone suggest a better way to do this?*

Readers; leave a comment! Anything will do. Any extra information you can provide is likely to be very gratefully received, but even a simple "thanks" or "that's not right" will do. Not only that, but suggestions and questions are the germs of ideas for future posts and discussions. If these are on things that matter to you the site will be even more interesting and valuable, and the gene pool of ideas will be that much more varied and healthy.


* I will be making changes to this blog very soon to try and put some of this into practice myself.

Wine Rating and Dating

I have touched on this once before in The Conversation Starter, but wine and dating are a good match (excuse the pun).

At the time Nicolla Greaves was organising occasional evenings on behalf of the WSET and they certainly caught some people's attention.

Nicolla is still with the WSET but has obviously decided that there is a future in matching wine tastings & education with the proper business of finding a soul mate (at least one who will hopefully understand your obsessional wine buying habits in years to come).

She and Nigel Littlewood, with a background in running bars, have set up an events company dedicated to this new aspect of the wine business (or is it a new aspect of the love business?).

I must say that the idea of a speed dating event terrifies me, but then being happily married (and maybe even above the usual age profile) I am not the target market. However I may have 1 or 2 young, single readers out there looking to put their hard won knowledge of wine to good use [and if it works out, do let me know in the comments]. I think the idea of having a topic of conversation like wine to kick off your first meeting is a good idea. Wine is a topic that says something about a person, whether they consider themselves a 'wine geek' (not that I expect ANYONE to use that term on the night) or 'novice', you can still have a view.

So, if you fancy it (!), why not check out their site and go along to one of their events (first one is on the 7th of April).

Oh, and if you've bought one of those wine notebooks it could easily double up for taking down his/her number or email address!

Good luck! After all, as they say, "it is all a matter of taste"

Portable Wine Tasting Device (no batteries required)

Sometimes, wine bloggers have been known to lack inspiration, wondering what to talk about next and hoping that an idea might just walk up to them, tap them on the shoulder and say, "Hi! I bet people would like to read about me".

Unfortunately, most of the time that doesn't happen.

But, like that dodgy chat-up line that fails 99% of the time, you can always dream that this time will be the 1% "pay-off".

Thank goodness for Steve De Long!

I was casually getting on with my day job recently when all of a sudden a rather charming man walks up to me and says "Hi!" (he forgot to mention the bit about the "I bet people would like to read about me", but I think he can be forgiven this time.)

It so happens that Steve is one of those virtual friends I mentioned recently, someone I met through the OpenWine Consortium.

Having mentioned I would be attending the Wines from Spain tasting in London in a comment, Steve, who happened to be visiting the same event, came round to introduce himself. We chatted about various things, he showed me an exciting project he is working on (which may be secret so I will not mention it) and left me a parting gift.

Now, it being a day job sort of day I was rather distracted, so I waited until I got home to investigate the gift.

To my surprise it was a very useful booklet which he has put together (with his wife I believe) that any aspiring wine enthusiast ought to have. The booklet is a 60-page wine tasting note archive where each page has all the reminders and key terms you might need to start the habit of taking tasting notes on the wines you drink.

It allows you to easily keep names and key details of the wines and highlight characteristics of colour, aroma and taste (using your own words or easily circling the pre-printed options).

Anyone starting out in wine will tell you that keeping track of what you taste can be daunting, and remembering all the different things you are supposed to judge can be tricky, so it is great to see it in a handy booklet that is also easy to keep on you for 'emergencies".

Best of all, there is even a cheat sheet in the back with lists of possible smells (aromas), useful terms and even faults.

I know I shall be buying a few for my relatives (sorry for spoiling the surprise if you are reading this) and in terms of the Wine Conversation, I applaud the goal of making it easy for anyone starting out on a wine tasting journey to track their progress.

One of the drawbacks of such a fragmented market for wines, where supermarkets can carry 600+ wines each and every restaurant has a different list, is that it is hard to remember what you have tried, and liked, before. This I imagine could be great tool (if used regularly - but isn't that the same for any tool?) for those of us with dodgy memories.

So, thanks Steve! I appreciate the gift and if anyone feels they too might be interested in tracking the wines they drink I recommend you check out www.delongwine.com

More thinking about drinking

There have already been some great comments on my previous post, and as my answers were getting quite long I thought I'd post a response here for all to see.

This seems to be the controversial statement:

"I believe that the average person's ability to consciously understand and process information is limited, ..."

I think I will need to restate this as I don't believe Richard, Gabriella and I disagree. I probably should have said "willingness" rather than "ability".

In reality we have to accept that the vast majority of people will not be interested in wine's messages and will simply keep going with their daily routines.

This isn't to say they cannot understand, only that they do not see the reason for bothering.

This is the point I have been grappling with since I began to explore the Wine Conversation. You have to care in order to learn something, and if you know nothing, you don't care. Catch 22.

I don't think that dumbing down works, as Gabriella says, because it removes the need to care or think.

But 99.9% of the world's wine businesses cannot afford to change this. As I said to Richard, look how much effort has gone into raising awareness of Climate Change. Think how much it would have cost businesses to get that level of press coverage and yet, despite all this, how little our habits have changed.

We must first capitalise on 'accidental' opportunities, such as Sideways, Bottle Shock, rappers interested in Champagne, etc.

The most exciting opportunities, however, would be if we could invent new contexts for wine information that would allow people to 'get into wine' from within environments they already understand and are comfortable with.

This is one reason I object to ideas for standardising the way we present wine - that merely entrenches existing differences. If we could come up with such a new way of thinking (the way Reebok & Nike did for trainers, or Apple did for portable music devices) then we might make a difference.

Of course, if I had a ready-made solution I'd stop blogging and start making my fortune! Having said that, I have an idea which I am developing and will hopefully see the light of day. Stay tuned!

ABC1 Women - Look Out for Monty!

No, this is not about educated women suddenly taking an interest in golf and a certain Scottish exponent, but rather a Mr Monty Waldin - wine writer and organic (and biodynamic) cheerleader.

Channel 4 Sales (presumably their sponsorship and ad sales arm) says:

CHATEAU MONTY
ABC1 Women [presumably this is the target audience]

"Top wine critic and author Monty Waldin has decided to put his money where his mouth is and pack it all in to make wine bio-dynamically in rural south west France. He has just over a year to achieve his dream to turn a few hectares into top selling organic wine. Once ensconced, his only company will be a donkey, visiting friends from the UK, incredulous local peasantry and occasionally, Monty's high maintenance girlfriend, Silvana who jets in from Italy."

Other than the gratuitous insertion of the term "high maintenance" (is that really necessary?) this sounds interesting. It does raise a few questions ... like who did all the hard work to actually grow the vines in the first place as you cannot simply say "Oh, I think I'll make this wine biodynamically this year".

Also, if he only has a few hectares, what does "top selling" mean? He sells more than a few bottles to his mates? Wouldn't the continued presence of C4 cameras & crew rather help that, irrespective of the quality of the wine?

Anyway, this is one I shall be on the look out for. It will be interesting to see how well they can explain the concept of biodynamic wine to the general public considering how little understood it is even by wine enthusiasts. It will hopefully make France a more attractive wine buying destination for people as well.

I have met Monty in passing and I know he will have the right sort of charm for such a series (and I think those ABC1 women will agree), so I expect this will be a fun addition to the Wine Conversation.

Thanks to Decanter for alerting me to this programme

Support your local winemaker

I read an interesting post on this topic over on vinoalvino.org (unfortunately it is in Italian so not all of you may be able to read it) written by the entertaining & knowledgeable Franco Ziliani. The gist was to pick up on a campaign in the US to "support your local winemaker".

Although the initial campaign was probably intended to be about supporting local business by spending your money there, to promote 'artisan' production, and to minimise transport costs and its effects, Franco took it off into a new area - Local Collaboration.

His point, which I thought was very valid, is that winemakers should spend more time supporting each other within a region so as to establish local best practice and encourage the development (and preservation) of their own regional/local style. If everyone (and in this case he was pointing the finger at Italian winemakers, but could equally apply elsewhere) employs the same 'consultants' and 'flying winemakers' then rather than improving wine, this is just one step further towards the standardisation of styles across the regions, and the world. This is particularly important in a country like Italy with its hundreds of defined (and thousands of undefined) regions jostling for recognition, differentiation and survival, but is also common to all winemakers.

How might they do this? Well, by a strange coincidence (or not) I read a post on such a topic by the folks at La Gramiere in France. These are 'flying winemakers' only in the sense that they are Americans who have flown to France to start a new life as winemakers. Their blog is a very open and honest view of the trouble they are going through to get established (good luck, by the way!).

[While you are at it, click here to see the heartbreaking reason for the scored out name on this image]

They have just visited Chateau Rayas, a very well known producer in their general area, not just for fun but also to exchange ideas (or should I say, learn from those who have been doing it for a while longer). I'm not sure how much of this goes on on a daily basis in this or other regions, but it is the kind of activity that should be encouraged. Plus, of course, we too can learn from it through the wonderful world of blogging winemakers.

I'm sure there are plenty of winemakers willing to tell others how to run their wineries, but how many of them want to take that advice?

Thank goodness for people like Matt & Amy at la Gramiere, and also Josh at Pinotblogger who give us a glimpse of life as a winemaker, and for their willingness to share information as well as listen to others.

Support local winemakers!

But where is 'cool'?

I feel I really ought to clarify the term 'cool' used in my previous post in the context of the Wine Conversation.

What I had in mind was the kind of place that a person would not only want to go to, but be seen to go to, and even then talk to others about having been there. In Hugh MacLeod's terms, a wine retailing Social Marker. By the shared experience of having been to the shop, individuals would be willing and able to start their own wine conversation.

I believe that the retail experience is key because it is common to each wine consumer no matter what they choose to buy. It is also important to keep in mind that this is about the kind of wine consumer who rarely spends over £5 a bottle.

Hugh himself demonstrated the effectiveness of this by engineering the interest in one retailer, Threshers, around Christmas 2006. He used a viral email campaign to get people to talk about that retailer, who then encouraged others to go there to shop and get their discount. It certainly got a lot of people talking and shopping. Where it failed (for Threshers) was that the discussion was not about them at all, but about the discount, and once that was gone, so were the vast majority of the customers.

So where do you buy your wine?

I've been reading a fair bit recently about the change in the fortunes and the reputation of Oddbins. It made me think about where I got started with wine.

An important question came to my mind, which I believe is very important to The Wine Conversation.

"Where is it cool to buy wine?"

Plenty of places will sell you wine, but where do people WANT to go and buy it? Once upon a time, and one of the main reasons the wine culture in the UK became 'cool', that place was Oddbins. They may not have been everywhere yet, but anyone interested in wine, particularly if you were younger and wanting to know more about the wine world, would know the name ODDBINS.

It was a place to hang out and find all sorts of weird and wonderful, and just affordable, wine discoveries. Australia. Chile. South Africa. California. Exotic names and brands.

Not only were the wines available, but you could be certain that the person behind the counter, and very often not behind the counter but on the shop floor ready to talk to you, would know a great deal. They would have just tasted some "amazing new listing" that they could recommend.

My wife (girlfriend at the time of course) would know that if I went in "just to browse" I would certainly come out with a bottle of something.

Where are they, and their successors today?

Majestic is certainly one of the most successful. Their 'by the case' formula is very good for the bottom line, and profitability and confidence help to keep that success going. But 12 bottles is too much for a student or young person just starting out with wine. I was worried about spending £7, never mind £50.

I believe that when he moved to take charge of wine (amongst other things) at Tesco, Dan Jago said that his aim, and I paraphrase slightly, was to make it the kind of place even those in the wine trade would be happy to buy their wine. He has certainly overseen an interesting expansion of their range, I can't fault that. Unfortunately, I personally can't see Tesco or any supermarket being a 'cool' place to buy your wine, however good the range (he may well disagree).

Independent Merchants, small shops run by enthusiastic individuals, are certainly out there, but the market is very fragmented and their power to reach out to new consumers is limited. Many also find them quite daunting - an unknown quantity where one's own lack of knowledge might be sneered at.

Can anyone step in? Threshers seem more intent on becoming convenience stores. Nicolas' exclusive focus on French wines is insanity in the current climate.

One final alternative are the mail order and internet merchants - and here I'm mainly thinking of Direct Wines / Sunday Times Wine Club / Laithwaites / Virgin. This is a growing area for selling wine, but no-one has yet become THE place to go and buy wine. However, this is something to explore further. Many are vying to be the Amazon of wine retailing.

Maybe Oddbins will finally turn it around, who knows, but it will take a great effort, but who else is there?

So, where do you buy your wine?

ABCs never knew what hit them

Some time ago there was a lot of excitement over the fact that there are two competing films being made in Hollywood about the same event, The Judgement of Paris.

I'm sure that if you are reading this site you are already acquainted with this story. "Shock! Horror! Respected wine judges select Californian wines above French in blind tasting!"

It probably seems strange to people starting out on their wine discovery journey today that there was a time when 'New World' wines were struggling for recognition (although the term "Fine Wine" is still very much dominated by French wines). However, 1976 saw a sea-change. I won't bother commenting further on this here as it has been done to death before and will be again once these films come out.

I thought I'd comment on the films themselves. Much will be said in the official wine journals and blogs about how closely or not these reflect the actual event. I think this article covers most of the common points.

What I think is interesting will be the fact that 98% of those who watch the films will not care. However, as the Sideways effect has shown, some of the results of a film involving wine can be long-lasting even if unintended.

What I think might emerge from this, and I'm sure that there are plenty of people out there who hope it will, is a rejuvenated interest in the Chardonnay grape.

The first, and probably more light-hearted of the two, is Bottle Shock ("The French Never Knew What Hit Them" - including a tasteful image of wine bombs being dropped on the Eiffel Tower). It will focus on the winning white wine, a Californian Chardonnay from Chateau Montelena. If it gets people thinking positively about Chardonnay again, then this can only be a bonus, but lets hope the film has a little more integrity than the strapline suggests (I'd rather not see another "A Good Year" - it did very little for wine, romance, comedy or even film for that matter).

Let's hope that less detailed historical accuracy is made up for in a plot that engages its audience in a love of wine, wherever it may be from.

The second film is still in the works, but will focus on the winning red wine, the Cabernet from Stag's Leap, and I guess we will have to wait to see more about this, if and when this finally makes it out.

Who knows, but in 18 months time we may be talking about a new ABC movement in consumer drinking patterns. Maybe, instead of Anything But Chardonnay, we might have "Another Bottle shock Convert"

Stormhoek News & Speculation

Well, it looks like things are on-track for keeping the Stormhoek brand alive, if not the whole of Orbital as a company.

I'm sure we'll know more early next week once due-diligence is complete, but it is fun to imagine where they will end up.

Just imagine: Wouldn't it be fun to see it taken over by someone outside the wine business, probably by a tech company trying to reach the young, blogging, tech-savvy audience that already knows & loves the brand?

Why should they?

Well, a wine business will need to make a reasonable profit from it to justify the take-over, and we know how hard that is. For a well-funded tech business, this sort of investment would be peanuts, and so even if it made no profit at all, it would save them $/£ millions from their advertising budgets, money that they would otherwise spend anyway.

Just a bit of fun. I don't expect anything like this, but it would be a great Wine2.0 story, wouldn't it?

"Major Tech Company buys Social Object in a Bottle"

The "its really about drinking wine" conference

OK, the cat is now out of the proverbial bag.

Ryan and Gabriella over at Catavino have just posted news of some discussions that have been going on for a few months about a Wine Bloggers' Conference in Europe.

A few months ago a group for wine bloggers on facebook suddenly exploded with creative energy and all sorts of stuff was discussed. Conferences, dinners, tastings, "pimp my blog", "am I sexy or not?" (OK maybe not the last one). But, just like most facebook groups, very little came of it, but at least the doors were opened.

One of the most interesting ideas was that Wine Bloggers should get together to share ideas, drink some wine, meet their peers and generally have a good time. Unfortunately we are not a rich bunch, and on top of that, there is a great difference between the state of blogging in the US and the rest of the world.

While our American cousins imagined exhibition stands, multi-track conferences, discussions on alternative platforms, revenue-generation, wine2.0, etc. those of us in Europe preferred to start with a dinner with lots of wine and friendly conversation, and maybe go from there (which I think is what is also now happening in the US).

Ryan, Gabriella and I took it upon ourselves to see that something would happen, however small, in Europe in 2008.

So, here we are. Do you blog? What are you doing the weekend of August 29-31, 2008?

Our plan is to gather in Rioja for that dinner, wine and conversation and maybe take the opportunity to visit this famous area and some of its wineries (in the interests of transparency and disclosure I would point out that I work for Dinastia Vivanco in the UK). Lots more details can be found here.

If you fancy joining us, or getting involved in any way, get in touch with me here or on Catavino.net. Although we will probably focus on European issues, this event is open to anyone who blogs about wine, however peripherally, and in whatever language.

Come and join us, it'll be fun!