OK, my turn to add to Gary Vaynerchuk's celebrity.
If you are reading this post I am guessing you will have come across this name on numerous other wine and internet sites (as well as TV and magazines), particularly in the last few weeks.
If you haven't, read this then watch one of the episodes of winelibrary.tv.
I watched episode 303 on Sherry yesterday as suggested by Ryan at catavino.net and I don't think it was one of his best. However, it did demonstrate something quite interesting. There was a definite disparity between how he described and reacted to the sherries (and, as it happens, some Montilla-Moriles) and what his ratings were.
What was funny was that my wife walked into the room as I was watching the episode and after hearing some of his desciptions, her reaction was: "he sounds like an American Jilly Goolden".
THAT is a "celebrity deathmatch" I'd like to see: "Gary Vaynerchuck vs. Jilly Goolden". MTV, if you are listening, PLEASE make this.
(for European readers, there is some sort of block on the videos on the official MTV site but you can see a sample episode here instead [Warning - there are not for the faint-hearted])