Saturday, August 04, 2007

Cultural truths and myths

Sometimes articles come along that remind you that the full wine message has still not got through to all corners of the wine drinking world.

The BBC magazine site has a pretty good and well researched article on wine and wine appreciation. Kate Thal at Green & Blue helps to explain that understanding wine is not as complicated as many think, nor as many 'TV celebrities' try to make it.

It also points out that even a wine producing country like South Africa may not actually have an evolved Wine Culture because there are lots of people who have no knowledge or access to the stuff. Wine production and wine appreciation are not strictly linked (there are some countries that seem to forget this).

What is most interesting about this article, however, is not the main body but the way it ends, and the comments that readers make following it.

At the end of the article it feels the need to have a dig at (French) sommeliers saying:

"Ms Overton also suggests that there has been a hangover from the days when sommeliers were rather haughty and French and the wine trade was filled with posh Oxbridge types."


Sometimes it seems that when you are down, you get kicked no matter what. However much the French, or for that matter the Germans, do to improve their wines, their presentation or their communication, the old truths just seem to hang around for ever. When was the last time you REALLY met a 'haughty French sommelier'? Why dig it up again even if it was true?

Then we go on to read some more prosaic 'home truths' (amongst some other pretty good comments):

QUOTE: "The bigger the dent in the bottom of the bottle, the better the wine (so I've been told)"
RESPONSE: No! The dent in the bottom of the bottle, or punt, has nothing whatsoever to do with the quality of the wine. It often represents a more expensive bottle, so you could argue that pound-for-pound with another wine, it is probably worse value (with more of your money being spent on the bottle and not the wine). It may be that a good producer has chosen a more unusual bottle, but this does not reflect directly on the quality of the wine.

QUOTE: "I go for three things:
1. Full bodied
2. New world
3. Half price
It's served me well so far."

RESPONSE: Lucky you! Half price wines of good quality do exist, but you really are not experiencing the true possibilities of wine with this formula.

QUOTE: "My criteria: 1. must be between £5 and £10; 2. must have an animal on the label; 3. must be from S. Africa, Chile or Australia and 4. definitely not French."
RESPONSE: Oh dear! It started so well with number 1.


and my personal pet hate:

QUOTE: "I always choose my wine by the alcohol volume."
RESPONSE: Would you ever say: "I choose my holiday by the plane I'll be boarding". Of course alcohol is a factor, but it tells you NOTHING about the quality of the wine on its own. And what does this mean anyway? Do you aim for more alcohol per pound, or less? It reminds me of 20 years ago, with impoverished students trying to squeeze every ounce of alcohol from the weekly budget. Unfortunately I thought, or hoped, that wine had moved on from those days. There is so much good wine out there, even on a budget, that this kind of statement really needs to be consigned to the quote bin of history.

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