Excuse the cross-promotion, but as time is short and I suspect there are lots of people out there who have not yet heard of this, I thought I would point you to a post I wrote on my Rioja blog here:
The festival is an interesting event targeting consumers with food, wine and music in one event, and sponsored by a single wine region: Rioja.
I think that this sort of event will become a more popular way of reaching consumers, particularly younger wine drinkers, than spending vast amounts on advertising as it gets wine samples directly into the consumers' hands, and gives it a new context (in this case a range of authentic tapas).
If you do have time on the weekend of 28/29th June, why not come along?
Ely's Yard, Brick Lane
29-29 June, 2008
12:00 - 18:00