Admittedly we have not clarified that point very much, although it has always been part of our thinking.
Ryan and Gabriella were kind enough to post my response on their site, which you probably already read, but just in case, check it out here:
Why Should Readers Care About the European Wine Blogger Conference?
"In my view, the most important goal of the European Wine Bloggers’ Conference is to start a conversation between the European voices at this party. Readers in Europe, and indeed the rest of the world, want to hear a familiar perspective on wine and one that is relevant to them."