Friday, January 18, 2008

Stormhoek News & Speculation

Well, it looks like things are on-track for keeping the Stormhoek brand alive, if not the whole of Orbital as a company.

I'm sure we'll know more early next week once due-diligence is complete, but it is fun to imagine where they will end up.

Just imagine: Wouldn't it be fun to see it taken over by someone outside the wine business, probably by a tech company trying to reach the young, blogging, tech-savvy audience that already knows & loves the brand?

Why should they?

Well, a wine business will need to make a reasonable profit from it to justify the take-over, and we know how hard that is. For a well-funded tech business, this sort of investment would be peanuts, and so even if it made no profit at all, it would save them $/£ millions from their advertising budgets, money that they would otherwise spend anyway.

Just a bit of fun. I don't expect anything like this, but it would be a great Wine2.0 story, wouldn't it?

"Major Tech Company buys Social Object in a Bottle"

1 comment:

Catherine said...

Hey Robert - i used to work at Orbital/Stormhoek - just wanted to say Super Post! And yes, wouldn't it be nice if a co. outside wine did buy the brand etc. Would certainly be much more fun.... and would certainly make people think in new ways.... aaah well...
Catherine